Olde Frothingslosh
One of Cordic's most memorable running gags at both WWSW and KDKA were fake advertisements for "Olde Frothingslosh", "the pale stale ale with the foam on the bottom." The beer was supposedly brewed by Sir Reginald Frothingslosh at Upper Crudney-on-the-Thames. In 1955, Pittsburgh Brewing Company began issuing special Christmas-season cans and bottles of Olde Frothingslosh filled with real beer. The humorous labels changed every year and became favorites of collectors. The brewery (as well as a few other small local Pittsburgh breweries such as Tech Beer) released new editions of Olde Frothingslosh even after Cordic left Pittsburgh, continuing until 1982 and then reviving the brand in 1998, and more recently in 2007 (currently available).
via: http://en.wikipedia.org/wiki/Regis_CordicAs you can see, the labels featured the obese "Miss Olde Frothinglosh", whose appreciation of the humor in her weight followed her beyond the grave
http://www.post-gazette.com/obituaries/20000529marsha2.asp
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